The daily frequency of information queries makes it necessary to optimize access to files and records in a company. For this, data integration is a trend that grows each day. It allows for a more practical, organized, and easy management of all the files of a business.

Some tools are fundamental to integration. They gather the data in intelligent systems, which facilitates the daily performance of the employees of a company. This post will talk a bit more about the subject and show the advantages obtained with the integration. Check it out!

What is data integration?

The daily activities of a company generate a huge volume of information. All of these data are or will be important at some point, especially for managers. They are a record of the demands and present trends, behaviors and, mainly, results of the companies.

To integrate this data is to make them all available in the same environment, facilitating the handling of information on a day to day basis. Without this feature, outdated tools are used, such as spreadsheets that, although common, do not provide employees with great ease of use.

By bringing everything together into one environment, there are no concerns like data format compatibility, loss of important information, or limiting concurrent access. In general, the daily life of the company tends to be more fluid with integration.

Fundamental to strategic management

Data integration has a direct impact on strategic management. This type of management values the meeting of goals so that the company develops and obtains the desired results. However, to make this management viable, it is necessary to have access to solid information.

Strategic direction depends on decisions that can only be made clearly, without any kind of doubt. The integrated, easily accessible, and integrated data help managers to have sufficient background to define the directions of the business.

What tools can be used in the process?

Data integration needs to be supported by fundamental tools. They will centralize all the information in only one environment, without the need to consult several documents.

Spreadsheets and files in various formats are replaced by automated platforms that gather this data, collect new records, and manage them. All this in favor of a more practical execution of demands and, also, strategic management.

ERP Systems

ERP systems are enterprise management software, bringing together various industries in a single environment. In these platforms, you can manage inventory, finance, human resources, sales, and customers. In the midst of this, data from all these departments and demands are integrated.

All company activities are centralized, which is a great help for the execution of tasks. The exchange of information is more practical, and all the data is saved in a single place, protected by effective technologies.

CRM Platforms

CRM platforms are already widely used and, although not everyone realizes it, they are a great example of a system that uses data integration. All customer information is gathered in the CRM system, making it easy to contact, view your history, and to gather other issues.

In this system, the sales team can, for example, view a customer’s last purchase, check their contact, and send an email with a new proposal. All the necessary data is in the same place, making daily operations much easier.

Business intelligence tools

Business intelligence tools have been of great support for strategic management. They do a more active job — they search data from a variety of possible sources, bring them together, and deliver intelligent reports and diagnostics.

Spreadsheets, files, emails, metrics software, and other pieces serve as the source of everything that is collected by the tool. All of these data are integrated in a single environment, which facilitates the checking of information.

Subsequently, analyses can be carried out, giving rise to insights or serving as the basis for strategic decisions.

Why perform data integration?

Integrating data brings significant advantages to companies. Organized and centralized information has positive effects on several points. Next, better understand the benefits that justify adopting this record-keeping system.

Facilitates process control

Controlling the company’s processes depends directly on checking a series of data. This demand may be more complicated than it should be if the information is scattered across multiple sources. The integration makes the operation simpler and gives more reliability to the job.

Anticipates possible failures

A corrupted spreadsheet file can be a very big problem. If there is information of extreme importance in there, the trouble will be huge. Integrated data is less likely to crash, especially because it is hosted on secure and efficient platforms.

Reduces costs

Businesses need to efficiently manage their costs. If access to those costs is detailed and easy, the tendency is for these values to be controlled more accurately. Of course, the result is the identification of high expenses and the work to reduce these amounts.

Allows simultaneous access

Another major problem with spreadsheets is simultaneous access. If two employees need to open it at the same time, this can be problematic, especially when editing files. Data integration removes this issue, making it available to the entire company without restrictions.

Increases productivity in the enterprise

More practical operational activities generate more free time to work. Integrated information is accessed and consulted more quickly, generating more opportunities to solve day-to-day demands.

Ensures information security

The information that the company holds is of extreme importance for its activities. When they are integrated, the chances of data being corrupted or lost diminish considerably. The systems used store data in the cloud, which is a highly secure technology.

Data integration is critical to businesses that want to succeed. Operational routines are made easier, resulting in higher productivity. In addition, managers have access to results and trends more easily, which strengthens strategic decision-making.

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