How do you create a nimble insight generation process? This issue has gained prominence in recent years thanks to the popularity and the results that are achieved by companies that use agile processes. To understand this scenario, however, we need to understand exactly what agile and insight mean in that context.

Insight is the generation of a causal relationship, not mere observation of data. Currently, the process of generating insights is done with the help of software, but until recently companies needed to manually relate the information to reach a conclusion.

In this article you will understand why, even by using standalone tools, your business benefits from the generation of managed insight as an agile process. Are you ready?

What is agile management in companies?

Agile is a software development methodology that can be applied in other areas of the business to optimize the completion of tasks. Most agile frameworks divide team goals into multiple steps, with short periods known as “iterations.”

The strategy is based on creating small projects within a big plan and isolating each of the activities necessary for the plan to be completed successfully. But what does it mean in the context of generating insights?

Agile data is an approach that builds on these same principles, focusing on a business-driven relationship with the insights that a business gets. It creates uses for the answers offered by data and divides them into lists of possible applications that should be included in the routine of the teams.

It is basically about using the same set with common goals, but different applications in each area of ​​the venture.

We can summarize agile insight management as a way to create maps to reduce costs, increase the quality of offered services, and complete countless processes using the same technology.

In that sense, it removes the timely participation of IT departments (which usually enter the equation only as data providers) and accounts for them in meetings with all teams to decide what that information means to each department and how it can be advantageous if used by all of them. We call this “joint ownership,” which works more or less as a shared guard of insights.

What are the principles of agile insight generation?

When it comes to insight generation, agile comes in as a way to avoid broken processes that waste time and money. Agile sets out to cut costs and to make the use of business resources more efficient.

For this, it works on techniques that make the generation of insight in a company turn into results. In the following topics you will understand why.

Agile management leads to change

It is very easy for a company to get lost in the generation of insight and end up turning it into one of those features that are used only because competitors do. Agile management will ensure that this is not the case as it will help you use the information you get to drive change.

The agile methodology is flexible and divided into stages. So, it allows organizations to idealize how they will act on the insights they get from the platforms they use and motivate them to make positive impacts from them.

Tools make the process effective

As we mentioned in the previous topic, using technology just for the sake of it is not a way to benefit from it. On the contrary, companies that focus only on systems rather than solutions tend not to see big differences in the application of their tools.

They must always drive efficiency in the processes of a business, making them less complex and more organized. Interpreting them as a solution that will end all problems within the organization is a mistake that agile methodologies will help to correct.

The role of each department is integrated

One of the key benefits of agile management is integrating departments. It accomplishes this by breaking the silos that are formed within the company, with the aid of the generation of insights.

It is common for every business area to look only to itself and not to the whole organization. After all, they all have processes and resources that are unique to the execution of their tasks.

Agile management of the causal relationship between what the company does and the results you get will make departments understand that they are part of a whole. Thus, they can learn to work together.

Teams meet regularly

An important part of agile management is running regular meetings. They are usually held every day so that team members can explain to their managers what they have done and how close they are to completing a task.

Since agile is primarily a strategy for better planning how companies execute processes, these daily meetings promote improvements in the relationship between their employees to find actionable points in the insights they create.

Research is done over the generation of insight

Another great change that agile management brings to companies is in the way they conduct research. Following the methodology, it is easy to see that researching before or after the execution of projects brings worse results.

The act of researching becomes a constant throughout the development of tasks and the findings can be applied immediately.

What benefits can this management strategy bring?

Many of the benefits gained from the agile management of insights are similar to those obtained with the application of agile methodologies in software creation. We mention a few next.

Ease of decision making

When data is well integrated into departments’ culture and procedures is when they are most useful in decision making. Team meetings help them understand what the data means and what impact it can have on their routines.

Streamlined processes

By focusing on making a set of predetermined changes each period (which can be at least one and at most four weeks within agile), employees waste less time on processes that do not bring the desired returns, as they gain more focus in their goals.

Transparency between departments

Transparency is one of the clearest advantages of agile management. It gives team members the opportunity to get involved in the processes of other departments and to understand how these processes impact the work they do. Thus, it is less complicated to plan uses for data that bring real business benefits.

Increased team engagement

With weekly meetings, the team engages more directly in the projects it undertakes. The insights are no longer individualized and focused only on the immediate problems of the Marketing or Sales team and start working so that these areas achieve real integration.

Predictable prices and deadlines

Because insights generate goals and objectives for all team members, they focus on the combined deliverables and the changes that data can bring. Teams are given deadlines to implement changes and budgets so that they can complete them, increasing predictability within the business.

Agile management will help your business do more with insight generation. Better understanding of how the process works and what technologies can help you along the way is the beginning of a much more efficient data-driven management. Find out how cloud computing will be fundamental in this journey!