Every year, Big Data solutions appear to be one of the top technology trends, and that’s not by chance.

Having the best tool to extract value from this huge range of data produced uninterruptedly by people, objects, applications, and any data generator can be differential for a company to stand out in its market. One of the most comprehensive tools for handling data strategically is the Microsoft Big Data platform.

With these tools, managers can analyze customers’ behaviors, make more informed decisions, increase productivity and quality, and achieve other optimizations.

All this by obtaining insights from the analysis of structured, semi-structured or unstructured data. The goal here is to leverage the business through predictive analytics, rather than staying in hindsight.

Want to better understand the structure of Microsoft’s Big Data platform and the benefits it can bring to your business? Keep reading!

Does the Microsoft Big Data platform provide an advanced analytics architecture?

Yes! You can turn all the data produced internally and externally into insights using the best Machine Learning tools. The company can deploy machine learning models by combining data on any scale.

Next, check out the top tools of the Microsoft Azure Big Data platform scope.

Azure Analysis Services

The goal of most Big Data solutions is to provide insight into the data through analysis and reporting. To facilitate this analysis, the architecture may include a data modeling layer, such as the tabular data model in Azure Analysis Services.

Azure Analysis Services is a platform that delivers enterprise-level data models hosted in the cloud. In it, you can use advanced modeling and mashup capabilities to combine data from multiple sources.

In addition, the platform provides metrics definition and provides structuring and security with a reliable and tabular semantic data model. This model provides a simpler way for the user to be able to access a range of ad hoc data with agility.

It can also support BI self-service using modeling and visualization technologies in Microsoft Power BI or Microsoft Excel. Analysis and reporting can also take the form of interactive data mining.

For large-scale data mining, you can use the Microsoft R Server, standalone, or Spark. This allows you to leverage your knowledge in Python or R.

SQL Data Warehouse

With the SQL Data Warehouse tool, the manager can produce insights based on the data generated in this cloud warehouse, providing more security, agility, and query performance.

The tool caters to companies of all sizes, offering the opportunity to optimize workloads and sizing resources according to demand in a matter of seconds.

In addition, the company will have unlimited storage, threat detection, integrated auditing, and automated administration. All this with guaranteed availability of 99.9% of the time in 40 Azure regions worldwide.

Azure Databricks

Do you want access to an agile platform that allows simplified analysis and facilitates corporate work? Azure Databricks is the ideal tool, based on Apache Spark.

With it, you can configure the Spark environment in minutes, scaling simply and quickly. The tool allows engineers and data scientists to act alongside business analysts and to innovate in shared projects in an interactive workspace.

Power BI

Microsoft also offers Power BI in its Big Data tools scope. With this solution, managers will have at hand a suite of business analytics applications that will make it easier to gain insights for all sectors of the business. The tool is cross-platform, responsive and offers multiple advantages, allowing the manager to issue reports and publish them.

What are the key benefits of the Microsoft Big Data Platform?

Overall, Big Data tools help companies deliver the best consumer experience and enable accurate data analysis, which contributes to analytical management.

See the practical advantages of the Microsoft Big Data platform:

Integrating data

With storage, integration and analysis tools, the company can integrate data from a variety of sources, from sensors, through the Internet of Things, from support tickets, which indicate the incidence of problems in certain sectors, and even from data from social networks, to monitor the company’s assessment among consumers and their behavior, to create targeted products.

With this integration and the use of structuring tools, management can make predictive analyses rather than traditional reactive ones.

Connecting with customers

The new generation of consumers is increasingly demanding. They do not just want to be identified as consumers, but as co-branded partners. More than price, the millennials generation of consumers seeks identification with company values.

With Big Data, you can extract pertinent data to identify the desires of your target audience. With the right tools, the company can even identify trends and anticipate product creation before the competition by delivering a personalized buying experience.

Good data analysis, based on purchase history and behavior, also helps the company when marketing, to offer products according to each consumer’s preference, increasing the likelihood of conversion.

Organizing control

One of the challenges for large companies is to reduce costs, optimize performance, and increase productivity. The best way to achieve this goal is through proactive measurement that can be leveraged with the Microsoft Big Data platform.

By integrating and structuring data from a supply chain, you can evaluate inventory levels, forecast replenishment needs, and identify supply problems.

Making more informed decisions

With the Microsoft Big Data platform, your company can pull out the best insights to improve the way you do business. With the integration of data it will be possible to analyze all company sectors — human resources, logistics, production, quality, marketing, sales, etc. The more organized these areas are, the greater the productivity and the less resource and time waste.

We hope that after reading this article, you have understood the benefits that the Microsoft Big Data platform offers. Data-driven management has already become a trend and has become a necessity for companies that want to excel in their segment, and you cannot stay out of it.

So, do you want to improve your management and make it more analytical? Contact us and find out how.